Structured Data StudioCourse catalogue
Course Catalogue/CSET489

Search and retrieval · CSET489

Search Engine Optimization

Learn technical SEO, keyword research, optimised content, indexing and measurement to plan and evaluate website search campaigns.

Learning outcomes

In plain language, this course develops the following abilities.

  1. Explain main SEO techniques for business websites.
  2. Analyse keyword research, optimised content, indexing and campaign outcomes.
  3. Use online tools and resources to implement SEO campaigns.

Syllabus overview

Technical SEO

Crawlers, metadata, site architecture, canonicalisation, CDN, SSL, performance, sitemaps and tracking.

Keywords and content

Keyword tools, competitor keywords, content planning, internal and outbound links and schema markup.

Video and campaign monitoring

YouTube titles, descriptions and thumbnails, plus monitoring with Search Console and Analytics.

Related courses

CSET345 · Information Retrieval and Search EngineCSET301 · Artificial Intelligence and Machine Learning

These links suggest related topics; they are not formal prerequisite requirements.

Source and scope

Summarised from the official 2023–2027 booklet, PDF page 503 and its continuation. Course facts follow the curriculum listing. This page is part of a student academic project.